Paradise Youth Club unveils its latest collection for 2017 Spring/Summer. Titled “Mind Benders”, the line approaches the topic of echo chamber in media and how it affects us through visuals centers around the elements of drugs.
The idea of Mind Benders came upon the discussion that our digital social existence has turned into a huge echo chamber where we mostly find news with similar views and shared by like-minded peers without realizing how damaging it is. The dealer take a nickel…give you lots of fine dreams-but minds are made to be blown, represents the media-helped with the algorithms that makes our experience online grows increasingly personalized. As the drug dealer who keeps feeding us the same-sided stories, yet we are addicted to it because we only see and hear what we like.
See the full collections here.